It seems that everywhere you turn in the present time, everything is mobile-oriented. This includes venues as in restaurants, sports events and voting for your favorite movies, just to name a few. As a result, it brings in a substantial amount of revenue. It is no different with Pinterest.
Since Pinterest's humble launching in 2010, it has become a mecca not only for promoting products and brands, but a revenue goldmine. According to a study with Pinterest analytics, there was a major revenue increase of 224 percent in early 2014 in comparison to last year for brands and retailers. These include at least 45 percent clothing brands, 25 percent home decor brands and 20 percent retail brands and other categories.
This is because these mobile users on Pinterest are making more purchases and also they are pricier. Products that are Pinned on Pinterest has a very huge social influence that it tempts a user to possess these purchasing impulses. It is the social media platform to drive prospective mobile shoppers and monetizes existing mobile shoppers, which was increased by 46 percent.
What does this signify? Mobile devices, tablet revenue and the average order value has increased at a substantial rate. This also signifies that these mobile Pinteresters (this is what I call Pinterest users) are not only viewing product images, they are taking shopping for a proactive level, doing research on products in which they are interested--all from one touch on their mobile devices.
In terms of marketing, these retailers have to get on board to get their websites optimized for users to Pin and make it simpler to purchase products from their mobile sites. Is it possible for their sites to be optimized? With today's constantly-changing technology, anything is possible! Begin with Pinterest's Mobile SDKs (designed for Android and iOS) for the improvement of your brand's mobile Pinning endeavors and adding Rich Pins for bringing in more traffic, Pinning and clicks from them (I mean the Pins).
Anyone can truly say that the Pinterest mobile app usage has become very popular by approximately 75 percent for retail brands and other types of brands. This brings a very ginormous outlet for bringing more mobile impressions and reach more mobile users with Pins. The bottom line: the main aim is to optimize mobile websites for the purpose of Pinning those beautiful and interesting images--and bring in the revenue for your brand.
RELATED ARTICLES
- Are Your Leveraging Pinterest for Mobile? (marketingtechblog.com)
- 3 Essential Steps to Drive Revenue & Conversions from Pinterest (optimizely.com)
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