Tuesday, August 5, 2014

Using Pinterest For Your Floral Business

English: Red Pinterest logo
Want to showcase your business in a very visual way? Well, you can! Pinterest is simply a virtual bulletin board that allows anyone to pin photos, videos or anything else in between. You can do the same thing with your floral shop!
Here are some ways for using Pinterest with your floral shop business:
Your Board Should Tell a Story
Florists often think in colorful designs, therefore flower designs are present in many locations, from homes, weddings, other events and even with individuals. When customers and potential customers are visiting your board, they should not be just seeing flowers, but your flowers should have some type of inspiration, such as bouquets; it should tell a very interesting story. If these flower arrangements are your own, then these should be linked to your store.
It's All About Sharing!
With a Pinterest account, you can either set it up to auto-pin or if you are pinning regularly, you can manually pin; this avoids overhauling your other accounts. It is suggested that you get opinions about what the story is and let people know what is behind your inspiration. This can really attract readers and will engage them in the conversation.
Hashtags Need Apply
Every time you post on a board, it is imperative that you add tags that are relevant to your board content; this will help people locate your page. For example, if your story is about weddings, include the tag #weddings. Other popular tags that are used are #flowers, #decorations. There are also other related tags that can be used. You can view on other floral sites--it will give you ideas on some of the most popular tags that are used.
Post/Update on a Regular Basis
You will always want to search for different ideas when you are on the Internet. As a result, you should post on your Pinterest board on a regular basis. When people find a board or creator they admire, they are more likely to come back repeatedly, but if there is not any new content posted, then they will leave, lose interest and go with someone else's board. It is best to update your board approximately twice a week or more, just to keep your content fresh and interesting.
Pinterest allows businesses, especially visual communications, to showcase their work and products that lead to a boosted visibility and higher traffic numbers. If you follow these steps, then doing business on Pinterest can be very profitable and fun!

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